By simplifying the ordering process and reducing information per page, the re-design of the Eat24 mobile app will increase the amount of meals bought through the service and increase the number of restaurants served nationwide. 

For this solo redesign project, I approached the design through user research and user testing first, before developing the design. After sitting with the user(s), listening to their needs and analyzing the information, I crafted the mobile app first. Mobile presents the greatest opportunity to reach a larger audience and working within the constraints helps inform a simple design.

Through my research, I found that users were frustrated at specific points in the ordering process and also after the order was complete. I used personas and journey mapping techniques to find these "frustration points", allowing me to focus my attention on the user needs. 

Business Goals:

Goal 1: Increase number of meals bought through the native app to "x" amount.

Goal 2: Increase restaurants served nation-wide to 1 million. (actual Eat24 goal)

User Goals:

Goal 1: Simplify ordering process to decrease decision fatigue.

Goal 2:  Leverage mobile technological capabilities to further enhance the ordering process. 

Tools Used: Adobe Suite(asset development), sketch(wireframing and visual design), hand sketching(low-fi wireframes, idea sketches), white board(low-fi wireframes, idea sketching, whiteboarding), invision(prototypes and class presentations), and Asana(managing the project and setting time goals).

After compiling and analyzing the research, I created this task board to track each task my users wanted to perform at each step of the ordering process. This enabled me to quickly reference what was needed for each page, and helped visualize which tasks were page specific and which were needed at multiple steps of the process. I often found myself sketching over it to make slight adjustments.

The user flow diagram represents a first time user going through the process of ordering food. This flow was used throughout the process of designing the pages and making the prototype. I often found myself sketching over it and making slight adjustments to the flow. 

These are the final visual designs, which are the product of many iterations, for the 1st time user flow. At each step and with each user I learned new and valuable information that allowed me to clarify and streamline the process. Research, analyze, design, test, design, test.....