
Surveys and Interviews

Personas and Journey Maps
After the interviews and surveys, I put together a few personas and journey maps for the users. They allowed me to pinpoint parts of the process that tended to be frustrating, such as signing up for an account, inputing credit card information or waiting for food to arrive with no indication where it was. These were items I would focus on during the design process.






Card Sorting
The card sorting exercise was a valuable part of the process, allowing me to figure out what people expected to do at the different steps in the ordering process. I learned a lot about how people think, realizing that my design would need to work for different user types.



Card Sort Data
Not very useful in this state...



Refined Card Sort Data
To make the data more useful I combined the sorted groups into like groups that I named. The card sorters often gave groups different names that meant very similar things. This refining process made the data useful. I color coded it making it easier to see patterns and then made a larger task board from this data.

Task Tracking Board
After compiling and analyzing the research, I created this task board to allow me to track each task my users wanted to perform at each step of the process. This enabled me to quickly reference what was needed for each page and helped me visualize which tasks were page-specific and which ones were needed at multiple steps.














